OLG LOTTO MAX
Copy: Fjolla Kadrija
Art Direction: Fael Francois
Insight: Playing the lottery does not align with what people under 35 (U35s) consider to be entertainment. They want an experience, not just a prize.
Idea: Turn playing the lottery into a fun social activity that U35s can do with their friends.
Lotto Max Card Game
Front of box
Back of box
Dream Up TikTok filter game where users can tilt their heads towards the option that they would rather spend their lottery winnings on.
In order to launch and promote Dream Up, Lotto Max will be hosting an event at a popular Toronto bar. Guests will need to purchase a ticket for the Friday Lotto Max draw in order to be granted entry to the venue. They will be able to play Dream Up, while socializing with their friends and other U35s. There will be music and drinks as they await the Friday Lotto Max draw. The event aims to show U35s that playing Lotto Max with friends can be something they implement into their own Friday night!