tailor mate by you
Copy: Fjolla Kadrija
Art Direction: Fael Francois
Problem: Gen Z sees Coffee-mate as a weird coffee whitening powder that old people use for their office coffee.
Insight: Gen Z doesn't only view coffee as a morning energizer that is a part of their routine life. They see it as a fun drink that is unique to them and represents their individuality.
Idea: Show the target that their individuality can be expressed through their coffee.
Out of Home
Starting a virtual Coffee-mate cafe to Uber Eats, where users can customize and order different Coffee-mate drinks.
A campaign landing page where consumers can complete a personality quiz about their coffee habits. The results will recommend a Coffee-mate flavour for them to try next!
Coffee-mate Cafe taste tests: Influencers on TikTok and Youtube will taste and review different Coffee-mate drinks; including pre-made as well as customized by them or their followers.